Siemens Go-Kart Challenge @ Gamescom 2024

At Gamescom 2024, we didn’t just have a booth – we electrified the hall. Siemens developed the Go‑Cart game itself; we drove the promo phase and on‑site activation. Our creator Kuru kicked things off with an initial on‑camera test of the simulator alongside racing experts Scrapie, FlauschigTV, Brokeay and more. The result: a high energy ramp‑up video and an authentic Instagram Reel that drove thousands of interactions.

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The Challenge

Siemens wanted more than a presence at the world’s largest gaming expo: they needed a dynamic activation to showcase their newly programmed Go‑Cart game and engage gaming and tech audiences live.
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The Idea

Leverage Creator & Racing Expert Power

• Siemens provided the fully programmed Go‑Cart game; we brought in Kuru and fellow racing expert Scrapie, + FlauschigTV and Brokeay to test it and generate authentic excitement.
• The experts challenged each other on‑site: who could set the fastest lap time on the new simulator?

Storytelling via Video & Social

• Ramp‑Up Video: We captured Kuru’s and the experts’ first drives, the crowd reactions, and the game’s standout tech features.
• Instagram Reel: Kuru teased the activation, challenged his followers to beat the pros, and directed traffic to the Siemens booth.
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The Result

• Engagement: 600+ likes and 50 comments on Kuru’s Reel within 24 hours
• Reach: Combined audience of 1M+ gaming fans
• Leads: Dozens of visitors testing the Go‑Cart game at Siemens’ booth
• Buzz: Multiple story shared

“First time seeing him speaking German – and so authentic! 🔥” (comment on Kuru’s Reel)

Want a standout brand activation like the Siemens Go‑Kart Challenge?
Get in touch and let’s take your next event to the finish line!

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