From Classroom to Console MediaMarkt’s Fortnite Event for Top Grade Students

From Classroom to Console – MediaMarkt Rewards Students with Fortnite & Giveaways

MediaMarkt Sindelfingen hosted a unique retail gaming activation, rewarding local students with €1 for every top mark on their school report cards. Featuring Fortnite creators Brokeay, Pocax, and Lame, plus a professional Fortnite cosplay performance, the in-store event combined gaming, rewards, and brand engagement to attract hundreds of visitors and generate significant online reach.

The Challenge

MediaMarkt Sindelfingen sought to go beyond standard retail promotions and create a concept that directly connected with local youth. The goal was to celebrate academic achievement, integrate gaming culture into the store environment, and deliver a high impact brand activation that would resonate with both students and parents while boosting store traffic.

The Idea

The campaign offered €1 for every grade 1 or 2 on a student’s report card, redeemable instantly in-store. To amplify the appeal, the event brought in three popular Fortnite creators Brokeay, Pocax, and Lame , for live gameplay, meet-and-greets, and content creation. A professional Fortnite cosplayer added visual impact and photo opportunities, while a high-value laptop giveaway incentivised social media engagement and extended the activation’s digital footprint.

The Execution

MediaMarkt Sindelfingen was transformed into a dedicated gaming zone for one day. Students queued to present their report cards, collected their rewards, and played Fortnite matches alongside the creators. The creators streamed and posted live from the event, ensuring immediate social amplification. The cosplay performance and branded event setup provided a visually cohesive backdrop for both offline and online storytelling.

Event Video

Experience the atmosphere for yourself in our highlight reel from the day. From the moment the doors opened until the final match, the energy never stopped.

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On-Site and Online Impact

The store experienced exceptional footfall, with parents and children engaging in both the gaming area and retail space. Social media coverage from the creators and attendees generated high engagement across Instagram and TikTok, with event-related posts reaching thousands of viewers in the target demographic. The dual focus on on-site experience and online amplification maximised the campaign’s impact beyond the physical location.

Key Takeaway

By combining a tangible reward for academic achievement with the pulling power of Fortnite creators, MediaMarkt Sindelfingen successfully bridged education and entertainment. The activation delivered measurable engagement, high store traffic, and strong brand sentiment , setting a benchmark for retail gaming marketing in Germany.

More Impressions : Instagram Post from Mediamarkt
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